Yasemin Samuel Studio is an independent creative direction studio founded by art & image director Zoë Yasemin, working across fashion, beauty and culture.

The studio develops concepts and directs still and moving images for brands, publications and cultural organisations. Visual research informs the central idea of each project, carried through into treatments, the choice of collaborators and the direction of the shoot.

Writing is a parallel part of the practice. Zoë publishes ART DIRECTION & ART DIRECTION LIBRARY, contributes writing on image-making to models.com and partners with brands.



Services

Creative & image direction
Direction for campaigns, editorials and films, including casting, creative team selection and direction on set.

Research & concept development
Visual and archival research, concept development and treatments for still and moving image.

Writing & editorial
Commissioned articles and editorial development on art direction, image-making and visual culture.

 


For project enquiries and collaborations:
zoe@yaseminsamuel.com